A “Bootcamp” is an intensive, short-term training program designed to provide practical learning across various areas of marketing. The goal of the bootcamp is to prepare participants for the field by offering a comprehensive understanding of marketing and engaging them in real-world projects for hands-on experience.
Marketing Bootcamp
1. Comprehensive Training
2. Expert Approach
Training Syllabus
Introduction to Marketing Research & Basic Concepts
Research Methodology
Types of Marketing Research
Data Collection Methods
Survey Techniques
Functions and Types of Analysis
Measurement Tools
Introduction to Business (General Concepts)
Marketing Strategy & Types of Market Strategies
Types of Market Movements (Attack and Defense Tactics)
Preparation of Marketing Plan and Budget
What is CRM? Customer Relationship Management
Brand Architecture
General Trade Marketing (Pricing)
Product Management
Product Advertising
Margin and Mark-up
What is Marketing Communication?
Marketing Communications Mix
Event Marketing
CSR (Corporate Social Responsibility)
Public Relations (PR)
Content Marketing
Content-Oriented Use of Marketing Channels
Creativity in Advertising
Introduction to Digital Marketing
Facebook Ads Manager
Google (SEO)
Google (Ads)
Who is this training for?
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Micro and small business owners who want to quickly learn marketing to grow their businesses
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Digital marketers working in the digital marketing or social media marketing sector who want to gain a comprehensive and practical understanding of other areas of marketing
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University students or recent graduates who want to strengthen their knowledge through practical or real-life projects and enter the job market with confidence
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Small and mid-level professionals currently working in the marketing sector who want to develop themselves with new information
To join the training