Digital Marketing
SEO is implemented through various strategies such as content marketing, social media marketing, and email marketing. The goal is to attract and connect with customers using digital channels.
Duration of the digital marketing course:
The Digital Marketing course lasts a total of 72 hours over 4 months (covering a program of 10 modules). Classes are held twice a week, each session lasting 1.5 hours.
Digital Marketing course program:
Instagram and Facebook Course (10 hours) 
– Setting up Business Manager
– Detailed Targeting
– Retargeting
– Running Ads
– Measuring ad effectiveness
– Setting up Meta Pixel
– Event Manager
– Eliminating Ad Fatigue
– Assistance with obtaining the Facebook Blueprint certification
Content Marketing (2 hours)
– Building a content strategy
– Creating selling content
– AIDA model
– Digital manipulation
– Providing proper briefs for designers
LinkedIn Course (1 hours)
– Creating a professional LinkedIn page
– Personal branding on LinkedIn
– LinkedIn Ads
Google Ads Course (12 hours)
– Google Search Ads
– Google Display Ads
– Google Video Ads
– Auction Insight
– Bidding Strategy
– Analysis and optimization of advertising results
– Advertising strategies for local and international companies
– Approval of advertisements in Azerbaijani language
Digital Analytics (12 hours)
– Google Analytics 4 Property (G4)
– Acqustion və Engage section
– Source and Medium table
– Setting up tracking system in ads
– Detailed explanation of the Event section
– Creating audience and exporting it to Google Ads
– Explore section
– Retantion və Churn analysis
– Realtime reporting
– Creating events for Google Ads
– Google Tag Manager
– Dimension,Trigger, Tag
– Setting up E-commerce events
– Working with Data Layer
– Non-code integration of Analytics Tools with the website
Digital Marketing Tools (8 hours)
– Google Search Console
– Google My Business
– Google Data Studio
– Screaming Frog
– Microsoft Clarity
– Yandex Metrica
– Semrush
– Ahrefs
Email Marketing course (1 hours)
– Increasing sales through Email Marketing
– Mailchimp
YouTube course (2 hours)
– YouTube video ads
– SEO on YouTube
– Extensions used for YouTube
SEO course (12 hours)
– URL structure, proper writing of URLs
– Proper writing of Title and Description
– Backlink strategies
– Link Building and Broken link
– Semantic core development
– Ranking factors
– Google Algorithms
– Conducting keyword research
– WordPress Plugin – Yoast və RankMath
– Proper domain and hosting selection
– Heminqway tool
– Rich Snippet
– Featured Snippet
– Image Optimization
– Creating SEO-friendly content
– Google Disavow
– Robot.txt and Sitemap.xml
– Website speed optimization
– The Importance of UI/UX in SEO
– Technical SEO
– WordPress SEO
Digital Reporting (4 hours)
– Analysis of digital marketing results
– Preparation of a digital marketing plan
– Attribution Modelling in Digital Marketing
– Setting a digital marketing budget by channels
– ROAS- and ROI-based Digital Marketing
– Digital Marketing metrics
– KPI-driven Digital Marketing
Career in Digital Marketing (3 hours)
– Career in Digital Marketing in Azerbaijan
– Assistance with preparing a Digital Marketing CV
– Support in building a Digital Marketing portfolio
– Preparation for Digital Marketing job interviews
– International job opportunities in Marketing
– Consultation for finding a job in Marketing
About the trainer:
Babakhan Melikli is currently a Senior Specialist in Digital Marketing at PAŞA Bank. He holds a Bachelor's degree in Management from the Academy of Public Administration and a Master's degree in Marketing from the University of Economics. He has 9 years of experience in Digital Marketing since 2015.
He has worked as a Digital Marketing Specialist at companies such as Global E. Consulting, HrSchool, Gradfeld, Edukhana, Business House, Buta Clinic, Smart Control, Draft Construction, Pickvisa, and Vizam.az. Additionally, he is the founder of the digital marketing agency Digital Hero and the Upper Education Training Center.
Besides Azerbaijan, he has been actively involved in digital marketing activities in Turkey, Arab countries, Canada, the United States, and many European countries. He is also an official Google Partner for Azerbaijan.
Ulvi Ahmadov is currently a Senior Specialist in Digital Marketing at Guava Pay. He holds a Bachelor's degree in Economics from Azerbaijan State University of Economics and a Master's degree in E-Commerce. He has 5 years of experience in Digital Marketing since 2020.
He has worked as a Digital Marketing Specialist at companies such as Universe Group, Digital House, Inlingua Baku, Atəşgah Insurance, Ink Academy, Elseo, and PAŞA Bank. Overall, he has supported over 20 companies in establishing their digital presence.
In addition to Azerbaijan, he has been actively involved in digital marketing activities in Kazakhstan, Canada, the United States, and many European countries.
Why should you join the Digital Marketing Course?
– Training materials (PDFs, slides, online books, and an explanatory glossary of 350 Digital Marketing terms in Azerbaijani)
– Official stamped CERTIFICATE plus the opportunity to earn 16+ international certificates to enhance your CV and skills
– 100% practical assignments after each lesson to help you easily master the material
– After the course, you will receive recommendations on must-watch films, groups to join, YouTube channels, books, extensions, etc., related to Digital Marketing.
– Access to a private WhatsApp group where you can ask all your Digital Marketing questions, as well as inclusion in a large public Telegram group
– Monthly tests to assess and reinforce your knowledge
– Video recordings of each lesson will be provided, allowing you to revisit the material anytime even after the course ends
– Participation in live Digital Marketing networking sessions twice a month
– Language of instruction: Azerbaijani
Do you want to sign up for training?